Western Oregon University Career Guide - 2025 - Flipbook - Page 26
Build Your Professional Brand While You’re Still in School!
LinkedIn is a free popular, global business-oriented social networking site. LinkedIn
members can search for and apply to jobs, join groups, research companies, connect
with alumni, and network with members of their network. Companies use LinkedIn
for recruiting and providing information to prospective employees.
Why should I use LinkedIn?
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Create and build your professional presence and brand.
Find and network with existing contacts and alumni.
Create an online “resume” that has no length limitations.
Maintain your professional network and keep current on issues
in your career field. 92% of potential employers check social media.
Profile Checklist
▶ Professional Photo – Use a clear, friendly, and appropriate headshot.
▶ Headline – Go beyond “Student.”
Try: “Marketing Major | Aspiring Brand Strategist | Social Media Intern”
▶ About Summary – Write 3–5 sentences about who you are, your goals,
and what you’re passionate about.
▶ Experience & Activities – Include internships, part-time jobs, clubs,
volunteer work, and leadership roles.
▶ Education – Add your college, major, expected graduation date, and any honors.
▶ Skills & Endorsements – Add 5–10 relevant skills
(e.g., Excel, Python, Public Speaking).
▶ Customized URL - Be sure to use your name or business in your LinkedIn URL.
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Headshot
Station
Lookin’ good, Wolfie!
Come to the Center for
Professional Pathways to take
professional headshots using
our selfie station. We provide a
background, ring light, and timer
to use with your camera.
